Dear Chris and Canadian Tire team,
We are thrilled to present you with an in-depth report on the performance of your partnership with Breaking Down Barriers Season 2.
In this season, we were proud to continue sharing powerful, inspiring stories of individuals and organizations that are making sport more inclusive and accessible. Through their dedication and innovation, we were able to highlight the impactful work being done to break down barriers and create opportunities for all.
Through our partnership in Breaking Down Barriers S02, our initial run on TSN included:
92 airings of Breaking Down Barriers between September 30th and December 9th with a total reach of 2,575,100
184 x sponsor logo placements for a total of 1,210,860 impressions
368 x Billboards within the content for at total of 2,421,720 impressions
184 x 30 second commercial spots for a total 1,210,860 impressions
Impressions are measured by average minute audience (AMA) - ie. 1 commercial airing x AMA for that episode = impressions. While I believe this underestimates total impressions, I believe it is the most accurate metric.
To the right there is a link to a detailed viewership report that breaks down the details of the impressions for each episode airing.
Additionally, with S01 running right up until Sept. 30, 2024, the second tab includes a detailed report for the full year of S01 impressions from Sept. 30 2023 - Sept. 30, 2024.
S02 repeats will continue into 2025 and we now into planning S03 of breaking down barriers.
Looking forward to see what we can do together in 2025!
Mark
